Building online credibility is a critical component of business success in this digital age. According to a local consumer survey conducted by Brightlocal, 98% of consumers read online reviews for local businesses. On top of that, 78% of those surveyed utilize the internet to research local businesses more than once a week. This data implies that people want to read about others’ experiences first before buying a product or service online.
A Well-Crafted and Optimized Web Design Gains Trust and Online Credibility
Having a strong online presence through your website builds credibility and superior trust. Moreover, you get more revenue when businesses or customers see your website first. While most business nowadays have their own website or social media pages, it’s still not a good indicator that companies and customers will automatically flock to your site. So how do you attain accumulative trust and credibility for your business/brand through your website?
The good news is there are reliable web design services that can help you achieve your goals.
With over 14 years of development and web design experience in Charlotte, Microhound has established itself as the top Charlotte web design company that offers high-quality service at an affordable price.
If you need more convincing, here’s how Microhound can help you scale your business.
4 Ways on How Microhound, the leading Charlotte Web Design Company, Can Build Superior Trust Online for Your Business
1. Captivating and Professionally Designed Website
Having a website alone isn’t enough to convince customers to purchase a product or subscribe to your services. A survey from topdesignfirms.com shows that 50% of consumers believe web design is a critical part of a business brand.
This suggests that half of the consumers consider web design when it comes to choosing a brand or business.
What a captivating and professionally designed website looks like for a Charlotte Web Design company like Microhound
- A clear sense of who you are and what your business offers
- Looks great on mobile, tablets and PC
- Contact information, including a phone number and physical location (if any)
- Safe and Secure (Using SSL)
- Easy to use and navigate
- Clear guidance on your processes
- An ability to give feedback
- Clear calls to action
2. Regular Updates on Your Website
It’s all about making a good impression and maintaining it. Having an outdated and slow website can definitely turn a customer off.
About 50% to 80% more people visit websites that blog and post material than those that don’t. Updating loyal customers in terms of content is really important, and improving your website’s functionality and speed will certainly send the right signals. A smooth user experience will also give an impression to website users that you care about them.
All these factors impact your website’s visibility in search engines like Google, Bing, Yahoo, etc.
For long-term results, improving SERP (search engine results page) rankings will positively impact your company’s capacity to bring in high-quality customers and leads. It also strengthens the perception of authenticity among your target market.
Aside from building websites, Microhound also offers services on SEO and PPCs that can help you boost your SERP rankings.
3. Active Social Media Presence
Your social media and website can be different (and similar) in so many ways. But if optimized, they can give your business a good chance to be successful. One can argue that social media alone for the business can be enough, but having both work together will elevate your brand to the next level.
Social media platforms such as Facebook, Instagram, Twitter, and YouTube expand your reach and bring awareness to your brand/business.
According to sproutsocial, after having a good experience with a business on social media, 78% of customers are willing to make a purchase from that business.
“Positive experience,” can come from:
- Regular posts about your business offerings so loyal customers don’t miss out.
- Sharing useful information/content that adds value
- Responsive, top-tier customer service.
If you don’t have much time to handle your social media accounts and want to focus on scaling your business, we also have savvy social media strategists at Microhound that can help you.
4. Customers Reviews
Customer review is a critical aspect of digital marketing. A study by Dixa shows that 93% of consumers read online reviews before making a decision to purchase or get a service. With this in mind, you need to make it a point to remind your customers to leave positive reviews on popular review websites.
The same study shows that 95% of consumers will share a bad experience, but only 47% will share their positive experience. This is a make or break for any brand or business since most consumers are likely to share a bad experience but need a push when sharing a positive one.
The operative word is, “positive”. So make sure you deliver great products or services to your customers. If you feel like you were able to give them a positive experience through your business, then that’s the time to ask them for a review.
We recommend that you make it easier for them by sending a review link (through email or text message) on Facebook, Google, Yelp, and TrustPilot.
Make sure you are enlisted in these platforms and they are linked back to your website. As you accumulate more 5-star reviews over time, it also builds your online credibility. This will become a critical part of your SEO rankings later on.
Building a website leverages your digital marketing efforts and in return, increases your leads and grows your business. If you want to drive traffic to your website, let Microhound, the leading Charlotte web designer, create a website for your business that screams your brand and increases your credibility and trust.