Insights & Resources For Digital Success

October 15, 2025

If you’ve ever wondered why some businesses appear on top of Google Maps while others stay buried below, you’re not alone. Many business owners create a Google Business Profile (GBP), hoping to attract customers, only to find little to no visibility.

September 15, 2025

In today’s digital world, people are more likely to search, shop, and connect using their smartphones than desktops. Yet many small business owners still overlook this reality, leaving their websites clunky, slow, or hard to use on mobile devices. The result? Missed sales, lower visibility on Google, and frustrated customers who move on to competitors. A site that isn’t mobile-ready is like locking the front door of your store during business hours—you’re shutting out valuable opportunities.

August 15, 2025

In today’s digital world, people are more likely to search, shop, and connect using their smartphones than desktops. Yet many small business owners still overlook this reality, leaving their websites clunky, slow, or hard to use on mobile devices.

July 27, 2025

Artificial Intelligence (AI) is an indispensable technology, driving advancements across industries. In Google Search, AI has redefined how users access and interact with information.

June 20, 2025

Social media has revolutionized the way businesses connect with their audiences. It has become one of the most powerful tools in modern marketing. From increasing brand awareness to driving engagement and generating leads, social media platforms have transformed how marketing strategies are executed across industries.

May 29, 2025

In today’s digital age, optimizing your online presence for local search is crucial for the success of any business. As local SEO strategies evolve, one powerful but often underutilized tool is schema markup.

April 23, 2025

The digital marketing realm is rapidly evolving, especially within the domain of Search Engine Optimization (SEO). As we look towards 2025, businesses must remain agile, adapting their SEO strategies to stay competitive and relevant.

March 20, 2025

In the digital age, establishing an online presence is no longer optional for businesses seeking to thrive and expand. The cornerstone of this presence is a well-designed, functional website. However, the journey from concept to launch begins with a crucial decision: choosing the right web hosting service.

February 19, 2025

In a crowded digital marketplace, every detail of your website can make a substantial difference in attracting and retaining your audience. At Microhound, a key player in Charlotte’s web design and digital marketing scene, we’ve seen firsthand how the structure of a website’s URL can significantly impact its SEO performance and overall success.

February 19, 2025

In the fast-evolving digital landscape, staying ahead with contemporary web design is crucial for any business aiming to succeed. As we edge closer to 2025, Microhound, a leader in Charlotte web design and digital marketing, is here to guide you through the essential web design trends and elements your business website shouldn’t miss.

September 26, 2024

En la Ciudad Reina, el vibrante escenario de pequeñas empresas de Charlotte prospera con la innovación y la comunidad. Como emprendedor local, has vertido tu corazón y alma en tu proyecto. Pero en la era digital de hoy, tener solo una presencia física no es suficiente.

September 25, 2024

Recuerda cuando solíamos hojear revistas y nos deteníamos en los atractivos anuncios de imágenes impactantes? Hoy en día, los feeds de las redes sociales son un flujo continuo de micro-momentos, y las imágenes estáticas simplemente no tienen el mismo poder.

September 24, 2024

Llega el año nuevo y, para los administradores de redes sociales y creadores de contenido en todas partes, la misma pregunta candente arde: “¿Cómo funciona el algoritmo de Instagram en 2024? ¿Cómo ajusto la forma en que hago las publicaciones y me aseguro de que obtengan interacción y (con los dedos cruzados) convierta a mi audiencia en clientes potenciales?”

August 15, 2024

You’ve probably used Google Maps countless times to find your favorite local spots. But did you know there’s a dark side to this handy tool? A sneaky trick that can wreak havoc on your business. We’re talking about the Google Maps pin relocation scam.

June 20, 2024

Welcome to the vibrant city of Charlotte, North Carolina, where businesses thrive in a competitive digital landscape. Here, establishing credibility and transparency through web development in Charlotte NC is crucial.

May 20, 2024

In the Queen City, Charlotte’s vibrant small business scene thrives on innovation and community. As a local entrepreneur, you’ve poured your heart and soul into your venture. But in today’s digital age, a brick-and-mortar presence just isn’t enough.

April 12, 2024

Running a small business in Charlotte, NC is an exciting adventure! You’ve poured your heart and soul into creating a unique product or service, and now you want the world (well, at least the Queen City) to know about it.

March 21, 2024

Remember flipping through magazines and stopping at the captivating image ads? Today, social media feeds are a continuous stream of micro-moments, and static images simply don’t hold the same power. Enter video content, the dynamic storytelling tool taking center stage.

February 21, 2024

In the dynamic digital landscape of Charlotte, NC, small business owners face the ongoing challenge of standing out amidst fierce competition. With countless avenues available to boost online visibility, the debate between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising often arises.

January 22, 2024

The new year dawns, and for social media managers and creators everywhere, the same burning question blazes –“How does the Instagram algorithm work in 2024? How do I adjust the way I do posts and make sure they will get engagement and *fingers crossed* turn my audience into potential customers?”

December 21, 2023

Tick-tock goes the clock, and in what seems like the blink of an eye we’re now on the brink of 2024! In today’s fast-paced world, where attention spans are fleeting and making a lasting impression is critical, having an outdated Charlotte web design is a risk you can’t afford to take.

October 7, 2023

Social media marketing has become a game-changer for small businesses. In 2023, an estimated 4.9 billion people are using social media globally. This staggering number highlights the immense reach and influence of social media platforms in today’s digital landscape. For small businesses, leveraging social media marketing has become increasingly crucial for success, allowing them to connect with their target audience, build brand awareness, and drive customer engagement.  In this article, we will explore the top reasons why small businesses need social media marketing and delve into the multitude of benefits it presents. So, strap in and get ready to elevate your business to new heights!   Why You Need Social Media for Your Business? In a world where billions of […]

August 31, 2023

Gone are the days when artificial intelligence was confined to the realms of science fiction. Today, AI has become a pervasive technology, with products like Siri and Amazon Echo finding their way into our daily lives. As AI continues to advance, industries across the board are beginning to harness its power, including the realm of digital marketing. One exciting application of AI in digital marketing is the emergence of chatbots. These conversational AI programs provide businesses with a way to automate customer communication while maintaining a friendly and familiar experience. With the rise of messaging channels as a preferred mode of support, chatbots have swiftly become an essential component of any messaging strategy.   But what exactly are chatbots? How […]

August 2, 2023

Did you know that one in every five searches made on mobile devices is now a voice search? It has taken the virtual world by storm. It has changed how we interact with technology and transformed the way businesses approach SEO and content marketing. As artificial intelligence (AI) continues to advance, it’s becoming increasingly clear that voice-enabled search is here to stay. In this article, we’ll explore the impact of voice search on SEO and content marketing, and how businesses can optimize their strategies to stay ahead in this evolving landscape.   The Power of Voice Commands The adoption of voice commands has revolutionized the user experience, offering a more seamless and quicker way of finding information online. Unlike traditional […]

June 8, 2023

  What is Branding? Branding design is like giving your business a personality. It’s one of the major reasons consumers pick one item over the other options on the market. It’s how businesses establish a distinct identity that people can recognize and remember. Picture this, when you go grocery shopping, how do you pick which of the dozens of milk carton brands in the aisle you are going to buy? Sure, you’ll have your own considerations about what type of milk you need, but why did you pick one particular brand over another? What piqued your interest? In this article, we’ll discuss branding and why branding is important for your business in Charlotte, NC.   Don’t Let Your Branding Fall […]

April 4, 2023

Over the past few years, the internet has become an essential tool for small businesses to connect with consumers. It served as a bridge to expand their reach and increase profits without spending too much on print, TV, or radio ads.  Just a decade ago, small businesses in North Carolina didn’t have much chance to compete with large corporations when it came to advertising. But thanks to the internet, both small and large companies can now reach more potential consumers. With the rise of e-commerce and digital marketing, startups have more opportunities to promote their products and services and engage with customers in new ways. In today’s article we’ll show you how hiring an SEO company in NC can scale […]

April 4, 2023

Ever wondered why some top search engine results pages (SERP) have the word “ad” or “sponsored” labeled on the results? Ranking organically on SERPs can be cutthroat, and it can be challenging, especially for small business owners who are just starting to test the waters of online marketing. But what if I told you that there’s a shortcut to getting that top SERP result that’s perfectly legal and effective? Read on if you’re curious to know what PPC is and how an effective PPC company in NC help your small business bag the top spot on Google and other search engines and generate profit.  What is PPC? Search results labeled on Google as “ad” are exactly what they are, they […]

December 28, 2022

People ask me why I recommend a responsive website design when they already have a mobile-friendly site. My answer is your consumers should be able to check out what you offer on any device they’re using. By any device, I mean smartphones, laptops, tablets, desktop computers, smartwatches, smart TVs, and all upcoming gadgets.

July 1, 2022

Building online credibility is a critical component of business success in this digital age. According to a local consumer survey conducted by Brightlocal, 98% of consumers read online reviews for local businesses. On top of that, 78% of those surveyed utilize the internet to research local businesses more than once a week.

June 24, 2022

Do you want your brand to be recognized and get more leads? Then consider investing in a Pay-Per-Click (PPC) management company.

June 2, 2022

Well, that’s not even a surprise anymore. We can see and feel how social media has influenced our everyday lives. In fact, billions of people throughout the world use social media to communicate, socialize, get updated, search for products/services, shop, etc. Studies show that 58.4% of the world’s population are active social media users.

May 20, 2022

Backlinks are links from other websites that point to a page on your own site. It’s also known as inbound links since they reflect traffic from other websites that comes to your own.

January 27, 2022

It’s the 21st century and yet there are still many entrepreneurs and small businesses who don’t make their website a priority. It’s like a static brochure, nothing interactive, and pages rarely get updated.